Hi, I’m Michelle Chiu


Senior product designer at PayPal, freelance design lead with 7 YoE, and beauty/fashion events creative strategist. Previously, I’ve designed at Coinbase, Meta Creative X, MongoDB, and partnered with brands such as Four Seasons, Marie Claire, and Mejuri. My work has reached ~3B+ users globally and contributed to ~$50M+ in funding and revenue.

Resumé  |  LinkedIn  |  Twitter  |  Are.na |  Medium

Clients/Experience: Authoritative, Alta, ARI, Axiom, Beam, BuzzFeed, Cherry Pick, Coinbase, Daimo, DoorDash, Easy Labs, Four Seasons, Frog Design, Gensmo, Instagram, Kleiner Perkins, Kodely, Marie Claire, Marie Claire Arabia, Megapot, Mejuri, Meta Creative X, MongoDB, Peanie, Pistachio, Prism, Rarible, Rubi, Shibuya, Wish, Youvoya

Awards, Recognition, & Other Highlights:
Adobe Design Achievement Awards Recipient [Link]
Bestfolios Editor’s Pick Featured Site
Design Nation Conference Selected Attendee [Link]
EDGE NYFW Content Studio Manager [Link]
Emboldly (Nonprofit) NYC Events Lead [Link]
Facebook GH Scholarship Recipient (1 of 25 worldwide)
Four Seasons Styling Assistant [Link]
Girls Into VC Fellow & Former Newsletter Editor [Link]
Hexagon UX Mentorship Program Selected Participant
IDEO CoLab Makeathon Selected Participant [Link]
Interior New York Fashion Week Intern [Link]
Kleiner Perkins Fellows Program Alumni Interviewer (2x)
Kleiner Perkins Engineering Fellow [Link]
Marie Claire Arabia Photography Assistant [Link]
Medium Top Writer in Design (225K+ views) [Link]
Mejuri Brand Ambassador (5 yrs) [Link]
Mercury Spheres Scholarship Recipient [Link]
Monday Girl Social Club Community Member [Link]
Rarible Ex-Editorial Writer (front-page feature [Link]
Slow Ventures Design & AI Dinner Invited Guest [Link]
TechCrunch Disrupt Scholarship Attendee [Link]
The Council Angel Investing Community Member [Link]
Unsplash Featured Photographer (5.8M+ views)
Women’s Creatives Dinner Inaugural Guest [Link]

Youvoya (NDA)


A platform aiming to disrupt the $6.8T wellness industry by helping people discover trusted retreat experiences that align with who they are and what they need. Founded by Rachel Meade, Youvoya makes it easier to find safe, meaningful places to slow down, reconnect, and live fully.

I partnered closely with Rachel to develop Youvoya’s brand foundation, creating a new visual identity and logo that reflects values of tranquility, trust, and emotional clarity. The work culminated in a comprehensive brand identity system, including design guidelines, color palette, and merchandise mock-ups to support future growth and expansion.

Powered by human-centered technology, Youvoya listens to users’ goals and values to curate experiences that genuinely fit—not just popular destinations, but retreats that feel personally resonant. Every recommendation is carefully verified for safety, quality, and authenticity, building trust in a space where it matters most.

Long-term, the platform aims to help people discover themselves through guided experiences and reflective tools that bring reconnection and intentional living into daily life.
Brand Identity
Creative Direction
Interaction Design
Merchandise Design
Product Strategy
Storytelling
User Research
Visual Design


Gensmo (NDA)


World’s first AI fashion agent helping 500K+ users deliver hyper-personalized style recommendations, virtual try-ons, and immersive visual inspiration with access to 100M+ shoppable items on its app founded by Dr. Ning Hu. In June 2025, the company secured $60M+ in seed funding—one of the largest early-stage investments in fashion AI to-date.

I partnered with the team to identify usability gaps and design improvements across onboarding, AI-powered avatar outfit try-ons, search, and notifications. I also led user testing workshops with fashion-forward users to validate key hypotheses on app designs and our product roadmap.

Our goal was to elevate Gensmo’s vision of style discovery through advanced AI, trend foresight, and celebration of self-expression. Gensmo’s CEO, Dr. Ning Hu, holds a Ph.D. in AI from Carnegie Mellon University, formerly served as a Group VP at Alibaba, and led engineering for Google’s mobile search teams.

AI Tools
Brand Identity
Creative Direction
Design Systems
Interaction Design
Mobile Design
Product Design
Product Strategy
User Research & Testing
Visual Design


Beauty & Fashion Campaigns, Events, and Projects


I’ve produced projects across content creation, editorial writing, event production, fashion styling, interior design, and photography. I’ve hosted, collaborated with, and/or attended events by the following brands:
Arête (invited event attendee)
bareMinerals (event partner)
Brandon Maxwell (stand-in model)
Bureau Betak (stand-in model)
Carolina Herrera (stand-in model, event attendee)
Delvaux (event attendee)
Dossier (event partner)
Four Seasons (styling assistant)
Hanni Bodycare (event attendee)
Interior (NYFW intern)
Into the Gloss (event attendee)
Ivy Swimwear (invited event attendee)
Lingerie Francais (show intern)
Marie Claire Arabia (photography assistant)
Mejuri (brand ambassador)
MERIT (event attendee)
Monday Girl (event attendee)
NY Swim Week (invited event attendee)
Oceanus (invited event attendee)
Pickle (invited event attendee and giveaway winner)
Poolsuite (invited event attendee)
Randi Rahm (showroom assistant)
Ralph Lauren (invited event attendee)
Roster Radio (selected event guest)
Threads of Tech (content studio manager)
Tory Burch (stand-in model)
True Beauty Ventures (event attendee)
Vogue Club (invited event attendee)

Axiom


Private dashboard and public explorer interface that enables developers to use zero-knowledge proofs to scale smart contract applications. 

The team has raised $20M Series A round led by Paradigm and Standard Crypto and includes a former professor at UChicago Statistics who founded a HFT startup from inception to profitable trading; alums of Applied Intuition, Coinbase, Color, Neon, Google, Perplexity; and winners of international olympiads in computing, math, and physics.
I designed a new interface where users could:
  • Register programs for ZK verification
  • Generate ZK proofs for programs with specified inputs
  • View artifacts produced by programs
  • View data generated by proofs
  • Track performance of programs
  • Publicly publish programs, profiles, and jobs for others to see in a public dashboard

I worked with Axiom’s co-founders and engineers to sketch, wireframe, ideate, refine, finalize, and transfer high-fidelity designs for implementation. 

Design Systems
Interaction Design
Product Design
Web Design
Visual Design

Megapot (NDA)


World’s largest onchain jackpot where users can purchase $1 ticket to win $1M+ with $100M+ in drawings. The team has raised ~$5M in seed funding backed by Coinbase Ventures and Press Start Capital.

I consulted with the team on-site in San Francisco on brand and product design improvements that could be made to increase ticket sale volume, generate global trust and loyalty from users, and appeal to both crypto-beginner and crypto-savvy audiences. The main touchpoints included Megapot mini apps on Base, Farcaster, and Worldcoin as well as our cross-platform web application.

The team has Tier 1 crypto investors, including founders of the world’s largest iGaming brands and protocols. Additionally, the founder and operators on the team include alumni from Uniswap Labs and ZKP2P.

AI Tools
Brand Identity
Creative Direction
Interaction Design
Logo Design
Marketing
Motion Design
Product Design
UX Strategy
Visual Design
Web Design

Cherry Pick (NDA)


Shopping application tackling the $119B+ vintage fashion industry by enabling secondhand fashion discovery across aggregate resale marketplaces. The application allows users to easily shop vintage fashion from top marketplaces like Vestiaire Collective, eBay, Depop, Poshmark, etc.

I spearheaded a cross-platform user experience that embodied a minimal feature set, an invite-only launch for a premium experience, and an external marketplace integration to redirect users to original retailers across clear user journeys and flows.

The new branding infused values of delight & playfulness, warm approachability, and universal trust—delivering a focused second-hand fashion discovery and purchasing experience to replicate the joy of finding thrifted gems in physical stores via a digital experience.

AI Tools
Brand Identity
Content Design
Creative Direction
Design Systems
Interaction Design
Marketing
Mobile Design
Motion Design
Product Design
Product Strategy
Visual Design
Web Design


ARI (NDA)


AI personal styling platform focused on the future of human self-expression founded by Lior Cole (global IMG model and AI engineer featured in BBC, Fast Company, Loewe, Louis Vuitton, Proenza Schouler, Vogue, etc). As a recognized voice in AI and fashion, Lior has also spoken at Christie’s Art + Tech Summit, Cornell, Harvard, NYFW, NYU, and SXSW as a guest lecturer, keynote speaker, and panelist.

I helped ARI articulate its unique brand market position to attract and support new partnerships through visual storytelling—culminating in a slidedeck with graphic animations illustrating our mission. This project was completed in partnership with Manya Jain (co-founder of Threads of Tech) and Lior through storyboarding and iterative design cycles.

AI Tools
Communication Design
Deck Design
Motion Design
Visual Design

Daimo


Native mobile app that enables users to send and receive USDC worldwide on their own private keys. Investors include Vitalik Buterin (co-founder of Ethereum), Dan Romero (co-founder of Farcaster), and early operators at Coinbase, Ethereum Foundation, Optimism, etc.

As the founding designer and Head of Design, I led 0-1 branding, design systems, logo conceptualization, product design, and UX strategy for our team—ultimately raising $2.5M+ in a seed round. I also defined UX direction, color palettes, typography styles, and new components across mobile & web for cryptographic personal banking on our app.

Today, Daimo has now pivoted to Daimo Pay—an SDK for instant transactions from any coin, any chain, any wallet used by teams at Blockscout, Consensys, Ethereum Foundation, ZKP2P, Worldcoin, etc.

AI Tools
Brand Identity
Creative Direction
Design Systems
Illustration
Interaction Design
Marketing
Mobile Design
Motion Design
Product Design
Web Design
Visual Design

Shibuya.film


Crowdfunding platform co-founded by Emily Yang (Emmy-award winning NFT artist) that helps independent filmmakers raise capital and build community by giving creators the right tools. The startup has raised $6.9M seed round led by investors such as a16z and Variant Fund, with participation from Joe Tsai’s Blue Pool Capital, Kevin Durant’s Thirty Five Ventures, and Paris Hilton.

I helped revamp Shibuya’s landing and show pages by defining a new brand language and digital experiences to allow audiences to access creator content and stake ownership in IPs. Our partnership with the Bruce Lee Foundation raised ~$1M in less than 48 hours through the sale of 16K+ open-edition NFTs handdrawn by Shannon Lee (Bruce Lee’s daughter) and our co-founder Emily Yang (@pplpleasr). In 2025, the White Rabbit team won an Emmy award for Outstanding Innovation In Emerging Media Programming at the 2025 Creative Arts Emmy Awards.

AI Tools
Brand Identity
Deck Design
Design Systems
Illustration
Mobile Design
Product Design
Web Design


Easy Labs (NDA)


Robust API, SDK, and no-code self-custodial platform that gives businesses and individuals the freedom to process, automate, and fulfill their payments needs at a fraction of the cost of other processors.

I was responsible for conceptualizing a new landing page, brand identity, custom illustrations, and storytelling. Easy Labs is an alumnae of the Solana Incubator program in New York City, where participating teams have access to office hours and speakers from a16z, Blockworks, Fanduel, Multicoin Capital, Paradigm, Solana Foundation, etc.

AI Tools
Brand Identity
Creative Direction
Content Design
Copywriting
Illustration
Interaction Design
Product Design
Web Design