Hi, I’m Michelle Chiu


Lead designer with 7+ years of experience at Coinbase, Meta Creative X, MongoDB, and high-growth startups such as Axiom, BuzzFeed, Cherry Pick, Daimo, Wish, etc. My work has impacted ~3B+ users globally and contributed to ~$50M+ in funding and revenue across B2B, consumer, crypto/web3, and fashion-tech.

Clients/Experience:
Authoritative, Alta, ARI, Axiom, Beam, BuzzFeed, Cherry Pick, Coinbase, Daimo, DoorDash, Easy Labs, Frog Design, Instagram, Kodely, Megapot, Meta Creative X, MongoDB, Peanie, Pistachio, Prism, Rubi, Shibuya, Wish

Awards & Recognition:
Adobe Design Achievement Awards Recipient [Link]
Bestfolios Editor’s Pick Featured Site
Design Nation Conference Selected Attendee [Link]
Facebook GH Scholarship Recipient (1 of 25 worldwide)
Hexagon UX Mentorship Program Selected Participant
IDEO CoLab Makeathon Selected Participant [Link]
Kleiner Perkins Engineering Fellow [Link]
Medium Top Writer in Design (225K+ views) [Link]
Mercury Spheres Scholarship Recipient [Link]
Rarible Editorial Writer (front-page feature)
Unsplash Featured Photographer (5.8M+ views)

Other Highlights:
Bureau Betak Stand-In Model (2x) [Link]
EDGE NYFW Content Studio Manager [Link]
Emboldly (Nonprofit) NYC Events Lead [Link]
Four Seasons Styling Assistant [Link]
Girls Into VC Venture Fellow & Ex-Newsletter Editor
Interior NYFW Intern [Link]
Kleiner Perkins Fellows Program Alumni Interviewer (2x)
Marie Claire Arabia Photography Assistant [Link]
Mejuri Brand Ambassador [Link]
Slow Ventures Design & AI Dinner Invited Guest [Link]
Resumé
LinkedIn
Twitter/X
Are.na

Cherry Pick (NDA)


Shopping application tackling the $119B+ vintage fashion industry by enabling secondhand fashion discovery across aggregate resale marketplaces. The application allows users to easily shop vintage fashion from top marketplaces like Vestiaire Collective, eBay, Depop, Poshmark, etc.

I spearheaded a cross-platform user experience that embodied a minimal feature set, an invite-only launch for a premium experience, and an external marketplace integration to redirect users to original retailers across clear user journeys and flows.

The new branding infused values of delight & playfulness, warm approachability, and universal trust—delivering a focused second-hand fashion discovery and purchasing experience to replicate the joy of finding thrifted gems in physical stores via a digital experience.

AI Tools
Branding
Content Design
Copywriting
Creative Direction
Design Systems
Interaction Design
Marketing
Mobile Design
Motion Design
Product Design
Product Strategy
Visual Design
Web Design


Beauty & Fashion Campaigns, Events, and Projects


I’ve produced projects across content creation, editorial writing, event production, fashion styling, interior design, and photography. I’ve hosted, collaborated with, and/or attended events by the following brands:
Arête (invited event attendee)
bareMinerals (event partner)
Brandon Maxwell (stand-in model)
Bureau Betak (stand-in model)
Carolina Herrera (stand-in model)
Dossier (event partner)
Four Seasons (styling assistant)
Hanni Bodycare (event attendee)
Interior (NYFW intern)
Lingerie Francais (show intern)
Marie Claire Arabia (photography assistant)
Mejuri (brand ambassador)
Monday Girl (event attendee)
Oceanus (invited event attendee)
Pickle (invited event attendee and giveaway winner)
Poolsuite (invited event attendee)
Randi Rahm (showroom volunteer)
Ralph Lauren (invited event attendee)
Threads of Tech (invited event attendee)
TOPICALS (event attendee)
Tory Burch (stand-in model)
Vogue Club (invited event attendee)

Axiom


Private dashboard and public explorer interface that enables developers to use zero-knowledge proofs to scale smart contract applications. 

The team has raised $20M Series A round led by Paradigm and Standard Crypto and includes a former professor at UChicago Statistics who founded a HFT startup from inception to profitable trading; alums of Applied Intuition, Coinbase, Color, Neon, Google, Perplexity; and winners of international olympiads in computing, math, and physics.
I designed a new interface where users could:
  • Register programs for ZK verification
  • Generate ZK proofs for programs with specified inputs
  • View artifacts produced by programs
  • View data generated by proofs
  • Track performance of programs
  • Publicly publish programs, profiles, and jobs for others to see in a public dashboard

I worked with Axiom’s co-founders and engineers to sketch, wireframe, ideate, refine, finalize, and transfer high-fidelity designs for implementation. 

Design Systems
Interaction Design
Product Design
Web Design
Visual Design

Megapot (NDA)


World’s largest onchain jackpot where users can purchase $1 ticket to win $1M+ with $100M+ in drawings. The team has raised ~$5M in seed funding backed by Coinbase Ventures and Press Start Capital.

I consulted with the team on-site in San Francisco on brand and product design improvements that could be made to increase ticket sale volume, generate global trust and loyalty from users, and appeal to both crypto-beginner and crypto-savvy audiences. The main touchpoints included Megapot mini apps on Base, Farcaster, and Worldcoin as well as our cross-platform web application.

The team has Tier 1 crypto investors, including founders of the world’s largest iGaming brands and protocols. Additionally, the founder and operators on the team include alumni from Uniswap Labs and ZKP2P.

AI Tools
Branding
Creative Direction
Interaction Design
Logo Design
Marketing
Motion Design
Product Design
UX Strategy
Visual Design
Web Design

ARI (NDA)


AI personal styling platform focused on the future of human self-expression founded by Lior Cole (global IMG model and AI engineer featured in BBC, Fast Company, Loewe, Louis Vuitton, Proenza Schouler, Vogue, etc). As a recognized voice in AI and fashion, Lior has also spoken at Christie’s Art + Tech Summit, Cornell, Harvard, NYFW, NYU, and SXSW as a guest lecturer, keynote speaker, and panelist.

I helped ARI articulate its unique brand market position to attract and support new partnerships through visual storytelling—culminating in a slidedeck with graphic animations illustrating our mission. This project was completed in partnership with Manya Jain (co-founder of Threads of Tech) and Lior through storyboarding and iterative design cycles.

AI Tools
Communication Design
Deck Design
Motion Design
Visual Design

Daimo


Native mobile app that enables users to send and receive USDC worldwide on their own private keys. Investors include Vitalik Buterin (co-founder of Ethereum), Dan Romero (co-founder of Farcaster), and early operators at Coinbase, Ethereum Foundation, Optimism, etc.

I led 0-1 branding, design systems, logo conceptualization, product design, and UX strategy for our team—ultimately raising $2.5M+ in a seed round. I also defined UX direction, color palettes, typography styles, and new components across mobile & web for cryptographic personal banking on our app.

Today, Daimo has now pivoted to a SDK for instant transactions from any coin, any chain, any wallet used by teams at Blockscout, Consensys, Ethereum Foundation, ZKP2P, Worldcoin, etc.

AI Tools
Branding
Creative Direction
Design Systems
Illustration
Interaction Design
Marketing
Mobile Design
Motion Design
Product Design
Web Design
Visual Design

Shibuya


Crowdfunding platform co-founded by Emily Yang (Emmy-award winning NFT artist) that helps independent filmmakers raise capital and build community by giving creators the right tools. The startup has raised $6.9M seed round led by investors such as a16z and Variant Fund, with participation from Joe Tsai’s Blue Pool Capital, Kevin Durant’s Thirty Five Ventures, and Paris Hilton.

I helped revamp Shibuya’s landing and show pages by defining a new brand language and digital experiences to allow audiences to access creator content and stake ownership in IPs. Our partnership with the Bruce Lee Foundation raised ~$1M in less than 48 hours through the sale of 16K+ open-edition NFTs handdrawn by Shannon Lee (Bruce Lee’s daughter) and our co-founder Emily Yang (@pplpleasr). In 2025, the White Rabbit team won an Emmy award for Outstanding Innovation In Emerging Media Programming at the 2025 Creative Arts Emmy Awards.

AI Tools
Branding
Deck Design
Design Systems
Illustration
Mobile Design
Product Design
Web Design


Easy Labs (NDA)


Robust API, SDK, and no-code self-custodial platform that gives businesses and individuals the freedom to process, automate, and fulfill their payments needs at a fraction of the cost of other processors.

I was responsible for conceptualizing a new landing page, brand identity, custom illustrations, and storytelling. Easy Labs is an alumnae of the Solana Incubator program in New York City, where participating teams have access to office hours and speakers from a16z, Blockworks, Fanduel, Multicoin Capital, Paradigm, Solana Foundation, etc.

AI Tools
Branding
Creative Direction
Content Design
Copywriting
Illustration
Interaction Design
Product Design
Web Design



Coinbase Growth


Largest U.S. based cryptocurrency exchange and currency platform with 100M+ users operating in 100+ countries and holding $400B+ in assets.

I spearheaded growth design initiatives on Coinbase One by creating new onboarding, retail, and core interfaces that reached ~200K+ active subscribers on our subscription-based plan for premium features and services.

I also worked on new wallet payment experiences, shipped onboarding improvements, and launched external partnership benefits such as Messari Pro on the consumer and retail app. 

I also defined blue-sky visions for member engagement, personalization, and platform value within the Coinbase One ecosystem and shipped funnel experiments to drive new user adoption for our monthly subscription such as "Annual Plan," "Pay with Wallet," and "Coinbase One Airdrops."

Deck Design
Interaction Design
Product Design
Prototyping
Visual Design
Web Design


Alta (NDA)


AI-powered styling and shopping app with $11M+ in seed funding led by Menlo Ventures, Aglae Ventures (Arnault family who runs LVMH), Benchstrength Ventures, Phenomenal Ventures (VC firm founded by Kamala Harris’ niece), etc. 

Alta has been featured on platforms such as Business Insider, CFDA, ELLE Magazine, Forbes, NBC News, US Weekly, WWD, and Wall Street Journal.

I helped Alta (fka Flagship) develop new ideas for the app. This project was completed in partnership with Jenny Wang (co-founder of Alta) through review sessions and iterative design cycles.

My work comprised of a heuristic analysis of the existing app designs, a detailed competitive audit of leading apps in the fashion and e-commerce spaces, and concept ideation across the homepage, search, outfit generation, look details, loading states, and fashion curations across application’s mobile and web platforms.

AI Tools
Communication Design
Copywriting
Deck Design
Interaction Design
Motion Design
Storytelling
Visual Design