Hi, I’m Michelle Chiu


Lead designer with 7+ years of experience at Coinbase, Meta Creative X, MongoDB, and high-growth startups such as Axiom, BuzzFeed, Cherry Pick, Daimo, Wish, etc. My work has impacted ~3B+ users globally and contributed to ~$50M+ in funding and revenue across B2B, consumer, crypto/web3, and fashion-tech.

Clients/Experience:
Authoritative, Alta, ARI, Axiom, Beam, BuzzFeed, Cherry Pick, Coinbase, Daimo, DoorDash, Easy Labs, Frog Design, Instagram, Kodely, Megapot, Meta Creative X, MongoDB, Peanie, Pistachio, Prism, Rubi, Shibuya, Wish

Awards & Recognition:
Adobe Design Achievement Awards Recipient
Bestfolios Editor’s Pick Featured Site
Design Nation Conference Selected Attendee
Facebook GH Scholarship Recipient (1 of 25 worldwide)
Hexagon UX Mentorship Program Selected Participant
IDEO CoLab Makeathon Selected Participant
Kleiner Perkins Engineering Fellow
Medium Top Writer in Design (225K+ views)
Mercury Spheres Scholarship Recipient
Rarible Editorial Writer (front-page feature)
Unsplash Featured Photographer (3.5M+ views)

Other Highlights:
Bureau Betak Stand-In Model (2x)
EDGE NYFW Content Studio Manager
Emboldly NYC (Nonprofit) Events Manager
Four Seasons Styling Assistant
Girls Into VC Venture Fellow & Former Newsletter Editor
Interior NYFW Intern
Kleiner Perkins Fellows Program Alumni Interviewer (2x)
Marie Claire Arabia Photography Assistant
Mejuri Brand Ambassador
Slow Ventures Design & AI Dinner Invited Guest
Resumé
Medium
Are.na
Instagram

Cherry Pick (NDA)


Shopping application tackling the $119B+ vintage fashion industry by enabling secondhand fashion discovery across aggregate resale marketplaces.

I crafted a distinct brand experience that infused brand values of delight & playfulness, warm approachability, and universal trust. Our team wanted users to feel inspired to become their best selves through secondhand clothing and replicate the joy of finding thrifted gems in physical stores.

The application makes it easier for users to shop vintage fashion from top marketplaces like Vestiaire Collective, eBay, Depop, Poshmark, and more—all in one place.

Branding
Content Design
Copywriting
Interaction Design
Marketing
Motion Design
Product Design
Visual Design
Web Design


Axiom


Private dashboard and public explorer interface that enables developers to use zero-knowledge proofs to scale smart contract applications. Raised $20M Series A round led by Paradigm and Standard Crypto.
I designed a new interface where users could:
  • Register programs for ZK verification
  • Generate ZK proofs for programs with specified inputs
  • View artifacts produced by programs
  • View data generated by proofs
  • Track performance of programs
  • Publicly publish programs, profiles, and jobs for others to see in a public dashboard

I worked with Axiom’s co-founders to sketch, wireframe, ideate, refine, and finalize high-fidelity designs. The team included a former professor at UChicago Statistics who founded a HFT startup from inception to profitable trading; alums of Applied Intuition, Coinbase, Color, Neon, Google, Perplexity; and winners of international olympiads in computing, math, and physics. 

Design Systems
Interaction Design
Product Design
Web Design
Visual Design

Megapot (NDA)


World’s largest onchain jackpot where users can purchase $1 ticket to win $1M+ with $100M+ in drawings. Raised ~$5M in seed funding backed by Coinbase Ventures and Press Start Capital.

I consulted with the team on brand and product design improvements that could be made to increase ticket sale volume, generate global trust and loyalty from users, and appeal to both crypto-beginner and crypto-savvy audiences. The main touchpoints were the Megapot mini apps on Base, Farcaster, Worldcoin, etc and our cross-platform web application.

The team has Tier 1 crypto investors, including founders of the world’s largest iGaming brands and protocols. Additionally, co-founder and operators on the team include alumni from Uniswap Labs and ZKP2P.

AI Tools
Branding
Creative Direction
Interaction Design
Logo Design
Marketing
Motion Design
Product Design
UX Strategy
Visual Design
Web Design

Beauty & Fashion Campaigns, Events, and Projects


I’ve produced projects across content creation, editorial writing, event production, fashion styling, interior design, and photography. I’ve hosted, collaborated with, and/or attended events by the following brands:
Arête (invited event attendee)
Atelier Jolie (event attendee)
bareMinerals (event partner)
Brandon Maxwell (stand-in model)
Bureau Betak (stand-in model)
Carolina Herrera (stand-in model)
Dossier (event partner)
Four Seasons (styling assistant)
Hanni Bodycare (event attendee)
Interior (NYFW intern)
Lingerie Francais (show intern)
Marie Claire Arabia (photography assistant)
Mejuri (brand ambassador)
Monday Girl (event attendee)
Oceanus (invited event attendee)
Pickle (invited event attendee and giveaway winner)
Poolsuite (invited event attendee)
Randi Rahm (showroom volunteer)
Ralph Lauren (invited event attendee)
Threads of Tech (invited event attendee)
TOPICALS (event attendee)
Tory Burch (stand-in model)
Vogue Club (invited event attendee)

ARI (NDA)


AI personal styling platform focused on the future of human self-expression founded by Lior Cole (global IMG model and AI engineer featured in BBC, Fast Company, Loewe, Louis Vuitton, Proenza Schouler, Vogue, etc). As a recognized voice in AI and fashion, Lior has also spoken at Christie’s Art + Tech Summit, Cornell, Harvard, NYFW, NYU, and SXSW as a guest lecturer, keynote speaker, and panelist.

I helped ARI articulate its unique brand market position to attract and support new partnerships through visual storytelling—culminating in a slidedeck with graphic animations illustrating our mission. This project was completed in partnership with Manya Jain (co-founder of Threads of Tech) and Lior through storyboarding and iterative design cycles.

AI Tools
Communication Design
Deck Design
Motion Design
Visual Design

Daimo


Native mobile app that enables users to send and receive USDC worldwide on their own private keys. Investors include Vitalik Buterin (co-founder of Ethereum), Dan Romero (co-founder of Farcaster), and early operators at Coinbase, Ethereum Foundation, Optimism, etc.

I led 0-1 branding, design systems, logo conceptualization, product design, and UX strategy to raise $2.5M+ in a seed round. I also defined UX direction, color palettes, typography styles, and new components across mobile & web for cryptographic personal banking on our app.

Today, Daimo has now pivoted to a SDK for instant transactions from any coin, any chain, any wallet used by teams at Blockscout, Consensys, Ethereum Foundation, ZKP2P, Worldcoin, etc.

AI Tools
Branding
Creative Direction
Design Systems
Illustration
Interaction Design
Marketing
Mobile Design
Motion Design
Product Design
Web Design
Visual Design

Coinbase Growth


Largest U.S. based cryptocurrency exchange and currency platform with 100M+ users operating in 100+ countries and holding $400B+ in assets.

I spearheaded growth design initiatives on Coinbase One by creating new onboarding, retail, and core interfaces that reached ~200K+ active subscribers on our subscription-based plan for premium features and services.

I also worked on new wallet payment experiences, shipped onboarding improvements, and launched external partnership benefits such as Messari Pro on our consumer app. I also defined blue-sky visions for member engagement, personalization, and platform value within the Coinbase One ecosystem and shipped funnel experiments to drive new user adoption for our monthly subscription such as "Annual Plan," "Pay with Wallet," and "Coinbase One Airdrops."

Deck Design
Interaction Design
Product Design
Prototyping
Visual Design
Web Design


Meta Creative X/Instagram


Global creative agency driving the vision for all Meta brands including Facebook, Instagram, Reality Labs, and WhatsApp with ~8B collective monthly active users.

I helped design the “End of Year” experience on Instagram, shipping to 670M+ users and allowing them to reflect and reminisce on their favorite memories as an annual digital capsule. Our team moved the needle for our CAU metric and partnered with ten influential creators to increase virality on a global scale.

Also working on Meta’s Company Design System (CDS), I also defined and presented guidelines for new components (images, buttons, banners, etc.) in cross-team reviews for our main Facebook app in collaboration with other creatives across Instagram, Messenger, and WhatsApp teams.

Deck Design
Interaction Design
Mobile Design
Motion Design
Product Design
Prototyping
Visual Design

MongoDB


Worldwide leading NoSQL database downloaded 100M+ times with 57K+ customers in 100+ countries used for storing structured, semistructured, and unstructured data.

I led the design of new payment flows contributing to ~30% revenue increase, ~50% billing-related support ticket reduction, and new designs for our MongoDB Cloud and Ops Manager platform for millions of active users.

Content Writing
Deck Design
Design Systems
Interaction Design
Motion Design
Product Design
User Research
Visual Design

BuzzFeed Tasty


#1 most watched media and entertainment publisher with 500M+ monthly viewers, #1 most followed Facebook page, and 7.9B+ YouTube watch minutes at the time.

I designed solutions to increase video binging across our web and mobile applications on BuzzFeed Tasty, which had ~100M followers on Facebook alone.

While the platform was primarily for recipe discovery and cooking, there was untapped potential for Tasty.co to support additional video binging scenarios in addition to its cooking use case. Time spent per user on our sites increased significantly overall due to video autoplay.

Deck Design
Interaction Design
Motion Design
Product Design
User Research
Visual Design